Sunday, March 02, 2008

Fjord in Barcelona


Fjord was this year in Barcelona, and it was a blast. We brought with as famous french chef from Helsinki, David from la Place. We created a concept for introducing the one and only design company at Mobile World Congress. The concept meant a complete different approach than anyone else at the exhibition. We did not talk technology, we talked experiences by presenting a metafor of how chefs create food experiences. We encapsulated Fjord brand and values in an experience dessert, that it was produced and given at the booth by our chef. The result, awesome. Over 500 desserts served, all of them with a story. Super top prfile visitors, such as Elisa CEO, Samsung European MD. Amazing number of leads. A total blast.

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